E- Mail Marketing

México DF - Monterrey - Saltillo / 01.800.777.8540

Nombre del Curso: E- Mail Marketing

"Para que la cotización llegue a su correo electrónico asegúrese de llenar los campos obligatorios que están marcados por un *"

Nombre del curso	`*`Estado	`*`Ciudad


`*`Número Horas	`*`Número de días


Requiere Material	Numero de Personas

`*`Nombre:	`*`Teléfono:-	`*`Correo:
<P> <TABLE style="WIDTH: 930px; BORDER-COLLAPSE: collapse" align=center> <TBODY> <TR> <TD style="PADDING-LEFT: 80px"> <DIV dir=ltr class=Estilo3 align=center><SPAN style="FONT-FAMILY: Tahoma; COLOR: #b30000; FONT-SIZE: 18pt; FONT-WEIGHT: bold">E-MAIL MARKETING</SPAN></DIV></TD></TR> <TR> <TD vAlign=top> <TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"> <TBODY> <TR> <TD style="WIDTH: 70%" vAlign=top> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">OBJETIVO</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES>E-mail marketing</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES> es una forma para complementar la <SPAN style="FONT-WEIGHT: bold">estrategia de marketing </SPAN>y generar lealtad a la marca y a los productos o servicios de la empresa. Es una forma de <SPAN style="FONT-WEIGHT: bold">marketing directo </SPAN>que utiliza el <SPAN style="FONT-WEIGHT: bold">correo electrónico </SPAN>como medio de comunicación comercial o comunicación de mensajes a una audiencia especifica. El objetivo del curso es el de usar técnicas modernas, éticas, permitidas y a largo plazo para la emisión y recepción del correo electrónico, conocer las mejores herramientas en el mercado, conocer los elementos críticos a considerar antes de empezar una campaña de <SPAN style="FONT-WEIGHT: bold">e-mail marketing</SPAN>.</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX; mso-ansi-language: ES" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">CONTENIDO</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">1.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES>¿Por qué se usa el <SPAN style="FONT-WEIGHT: bold">Email Marketing</SPAN>?</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">2.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES>Boletines electrónicos (newsletter)</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">3.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES>Planeación detallada</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">4.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES>Estructura de un correo electrónico</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">5.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES>Software recomendado en base a políticas anti Spam, legislación y ética profesional</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">6.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES>Errores fatales que realizan las empresas que ofrecen servicios de publicidad vía E-mail</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">7.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES>Optimización de archivos enviados</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES><BR></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">8.</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES>Tips y Recomendaciones</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES><BR></SPAN></DIV> <P><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES> </P> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><BR></DIV></SPAN> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES; mso-bidi-font-weight: bold" lang=ES></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">DIRIGIDO A:</SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN></DIV> <DIV style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: #b30000; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"></SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX">• </SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Arial Unicode MS'; mso-fareast-language: ES; mso-ansi-language: ES" lang=ES>Gerentes y Jefes de Departamentos de Mercadotecnia y Ventas</SPAN><SPAN style="FONT-FAMILY: 'Tahoma','sans-serif'; COLOR: dimgray; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"><BR>• Dueños de Negocios<BR>• Gerentes Comercial</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: #050505; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES-MX"> <?xml:namespace prefix = o /><o:p> <P> </P> <P></P></SPAN></DIV></TD> <TD vAlign=top><!-- Start of Flickr Badge --> <STYLE type=text/css> <!-- #flickr_badge_source_txt {padding:0; font: 11px Arial, Helvetica, Sans serif; color:#000000;} #flickr_badge_icon {display:block !important; margin:0 !important; border: 1px solid rgb(0, 0, 0) !important;} #flickr_icon_td {padding:0 5px 0 0 !important;} .flickr_badge_image {text-align:center !important;} .flickr_badge_image img {border: 1px solid black !important;} #flickr_www {display:block; padding:0 10px 0 10px !important; font: 11px Arial, Helvetica, Sans serif !important; color:#3993ff !important;} #flickr_badge_uber_wrapper a:hover, #flickr_badge_uber_wrapper a:link, #flickr_badge_uber_wrapper a:active, #flickr_badge_uber_wrapper a:visited {text-decoration:none !important; 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Cursos In Company

E-MAIL MARKETING

OBJETIVO

E-mail marketing es una forma para complementar la estrategia de marketing y generar lealtad a la marca y a los productos o servicios de la empresa. Es una forma de marketing directo que utiliza el correo electrónico como medio de comunicación comercial o comunicación de mensajes a una audiencia especifica. El objetivo del curso es el de usar técnicas modernas, éticas, permitidas y a largo plazo para la emisión y recepción del correo electrónico, conocer las mejores herramientas en el mercado, conocer los elementos críticos a considerar antes de empezar una campaña de e-mail marketing.

CONTENIDO

1. ¿Por qué se usa el Email Marketing?

2. Boletines electrónicos (newsletter)

3. Planeación detallada

4. Estructura de un correo electrónico

5. Software recomendado en base a políticas anti Spam, legislación y ética profesional

6. Errores fatales que realizan las empresas que ofrecen servicios de publicidad vía E-mail

7. Optimización de archivos enviados

8. Tips y Recomendaciones

DIRIGIDO A:

• Gerentes y Jefes de Departamentos de Mercadotecnia y Ventas
• Dueños de Negocios
• Gerentes Comercial

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